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Drive sales on Instagram with Linkperch
Instagram is a powerful platform for engaging your audience. When it comes to directing them to your online shop or landing page, however, the process can get a little clunky. Up until now, it was not…
Read moreThree digital marketing trends for 2016
What opportunities does 2016 hold for digital marketers? Here are three trends to understand and plan for. App Indexing App indexing is another way for brands to increase their search presence in 2016. Google indexes…
Read moreGoogle's New Look
A company's corporate identity – if designed well – reflects its brand promise and unique positioning within the market. As companies grow and change to meet modern consumer demands, there is a need for their logos to…
Read moreFacebook’s new Custom Audience pixel
Facebook recently announced several improvements to their website conversion tracking and optimisation offerings. What’s different? One integrated pixel: The original Audience and Conversion pixels have been replaced with a single multi-functional Custom Audience pixel that…
Read moreBrain games
Everyone needs a little escapism now and then, especially around the mid-afternoon mark. Here are some cool online games for those ‘Is this day not over yet?’ moments. Don’t feel guilty – they sharpen your…
Read moreDigital To-Do List for 2015
What are the most successful digital marketers focusing their efforts on this year? Here are our top three tips for 2015. 1. Make it mobile-friendly Torque Mag reports that more than a third of web…
Read moreTrends for 2015 and beyond
How are you planning to evolve your digital marketing strategies during 2015? Here are three trends that may influence the way in which you interact with your target market next year and beyond. 1. Transparency…
Read moreGoogle AdWords ruling means better competitiveness in SA
South Africa’s first Google AdWords case has been concluded and the ruling has paved the way for competing companies to bid on keywords relating to each other’s trademarks. As many of our clients know, AdWords…
Read moreHow to adapt your digital strategy for the festive season
The festive season is the busiest time of year for most businesses. Here are five tips for getting the most out of your digital campaign over the holidays. Meaningful seasonal promotions Most brands step up…
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