A company’s corporate identity – if designed well – reflects its brand promise and unique positioning within the market. As companies grow and change to meet modern consumer demands, there is a need for their logos to echo this evolution, without transforming beyond recognition. As you may have noticed when opening up your search window recently, Google has unveiled an updated logo on its home page, drawing attention to this branding revolution with an animated Google Doodle.
The new sans-serif design is a little simpler and cleaner with softer colours than previous incarnations. Google has also replaced the small blue “g” icon with a four-colour “G” that matches the logo.
According to the Google blog, the new corporate identity pays homage to the fact that Google’s customers no longer access its services only via their desktops, but also on their tablets, mobiles watches, televisions and other digital platforms:
“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
At Kri8it, we believe that a strategically crafted brand identity is the beginning of everything that you do in business. It is the sign on your door, your letterhead, your business card and the look and feel of your website. Your branding is your first impression and reflects what you stand for and why. If you are looking to develop a logo or modernise your current branding in order to mark an important milestone or keep up with your evolving market, then call Kri8it. Our expert strategy and design team will develop a corporate identity that accurately and creatively represents who you are and what you do.