A Case Study

A new digital chapter

About the client

Simply Asia offers a unique Thai dining experience. This well-loved, award-winning brand has more than 50 stores across South Africa, serving a delicious array of Thai dishes made on the spot with fresh ingredients.

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Services Offered

The Challenge

As a popular brand, Simply Asia needs to provide a consistently high-quality digital customer experience. Unfortunately, an outdated website was making this difficult to achieve.

The Solution

Kri8it was asked to conceptualise a new digital sales and marketing platform for Simply Asia. Key objectives were to tell the brand story more effectively and showcase an ever-expanding array of dishes.


We’ve handled every aspect of this project, including digital strategy, website design and development, social media management, and ongoing digital marketing.

The new website celebrates the flavour and convenience that makes Simply Asia such a success. A combination of striking food imagery and modern user experiences bring the brand personality to life. Backed by WordPress and WooCommerce technology, the website is fast to load and easy to use on any device.

Users can now find their favourite meal within seconds; or discover new flavour sensations with a menu that offers four ways to order:

  • Browse by category
  • What do you feel like having?
    (Search by ingredient: protein, starch and spice level)
  • Want to try something different?
    (Automatically generated dish suggestion)
  • Know your number?
    (Regulars enter the number of their favourite dish for a quick search result)

We also built a more comprehensive store locator, which makes it easy for customers to find the closest Simply Asia restaurant or takeaway outlet.

All these features work together to create a new digital brand experience for Simply Asia that is convenient, user-intuitive and geared to assist all types of visitors. Whether they’re long-term, loyal customers or exploring Simply Asia’s offering for the first time, users can quickly and easily find the information or inspiration they’re looking for.

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Contact us

Cape Town, South Africa

Tel: +27 21 797 8444
Email: clint@kri8it.com

George, South Africa

Email: francesca@kri8it.com

Dublin, Ireland

Tel: +353 83 317 4599
Email: charl@kri8it.ie


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