Social Media
How to market your brand on YouTube
When you think that 6 out of 10 people prefer online video platforms to live TV, it’s clear that consuming videos has mass market appeal – and it has also become a significant part of…
Read more
Writing for different social media channels
The truth is: if you’re not tailoring your messaging for each medium, there’s a substantial risk that you’re not harnessing the full potential of these engagement platforms. They may all be grouped together under the…
Read more
What’s the big deal about mobile-first?
It’s not just because you’ll be disconnected from friends and family for a few hours, but also because you depend heavily on your mobile to tell you where to go, what time you need to…
Read more
What should brands focus on in 2018?
The growing internet population makes digital marketing increasingly important, but it also makes standing out from the crowd a challenge – how do you avoid becoming a needle in a haystack? And how do you…
Read more
Amazing digital marketing tools you need to try now
Modern brand owners and marketing teams have a vast range of digital marketing tools available to choose from. Many are designed to optimise marketing resources and deliver more value for every cent spent. But how…
Read more
Are you happy with your brand look and feel?
A CI is not just another marketing acronym. It’s the first (and arguably most important) step that any company must take on its branding journey. CI stands for “corporate identity”: the way you visually –…
Read more
How to write for Facebook
This is a mistake. As more brands, causes, media producers, groups, acquaintances, friends and family members fight for share of voice on Facebook – you need to work harder to build an audience and keep…
Read more
All you need to know about content marketing
Today, however, there is so much information available digitally, that consumers can afford to be more discerning when it comes to engaging with brand-sponsored content. People are now able to conduct their own research online…
Read more
Where is the smart digital marketing money going?
To help you stay ahead of the curve, we’ve outlined five key focus areas: 1. The importance of why Generational attitudes are transforming; and marketing needs to shift gear to reflect these changes. Millennials, as…
Read more